It’s nearly a stroke of luck that the Ford Focus is doing so properly. Redesigned for the 2008 mannequin 12 months, critics famous that Ford Europe was receiving a completely modernized and up to date mannequin, whereas American and Canadian drivers have been getting a slight variation of the unique theme. Clearly, Ford will need to have been pondering that North American shoppers would not thoughts the design distinction.

Ford Focus Gross sales Are Manner Up

Regardless of the misgivings from some members of the automotive press, the Ford Focus has succeeded and the corporate is on tempo to promote 240,000 items stateside in 2008, a rise of roughly 25% over 2007. Nope, it is not the styling that’s profitable individuals over, fairly two essential options which helps the Focus to succeed. Please learn on and we’ll look at that success, then take a quick take a look at the 2009 mannequin.

Are you able to say SYNC? — Starting with the 2008 mannequin 12 months, new know-how from Microsoft started to seek out its means into most Ford fashions. As elective tools, Microsoft SYNC is a fully-integrated, voice-activated in automotive communication system which permits drivers to maintain their eyes on the highway whereas calling pals, choosing songs, ordering meals, and so forth. Out there solely on 2008 mannequin 12 months Lincoln, Ford, and Mercury merchandise, SYNC has been efficiently marketed by Ford to attract consideration to their product line together with to the youth-oriented Focus.

Are you able to say wonderful gas mileage? — As gas costs surged previous $4 per gallon earlier this 12 months, fairly all of a sudden small automobiles got here into favor. Not simply any small automotive, thoughts you, however these which delivered the very best gas numbers. Using a 2.0L I4 paired with a 5-speed handbook transmission, the Focus will get 24 mpg round city, however a extremely wanted 35 mpg on the freeway. This latter quantity is particularly interesting for shoppers who’ve prolonged commutes to their jobs, a determine that takes the sting out of excessive gasoline costs.

Adjustments For 2009

Provided as each two and 4 door fashions, probably the most vital change for 2009 is that the coupe will get a face carry. A brand new entrance fascia, 17 inch wheels, and fog lamps at the moment are normal tools, design adjustments meant to boost the Focus’ youth enchantment. With a base MSRP of $15,920, the 2009 Focus coupe is priced competitively with the Honda Civic, Chevy Cobalt, Nissan Sentra, and Toyota Corolla, its chief rivals. Each Focus comes outfitted with air-conditioning, six normal airbags, and a CD/MP3 participant.

One other Redo and The Fiesta

The present iteration of the Focus will soldier on by means of the 2010 mannequin 12 months earlier than an all-new mannequin is rolled out. As a part of the corporate’s “One Ford” plan, the automaker will introduce six European fashions to the American market starting in 2009 together with the subsequent technology Focus and the Fiesta, a automotive that’s smaller than the Focus and in a position to ship at the least 40 mpg on the freeway.

Whether or not you purchase a Ford Focus or not, the automotive’s success is constructed on technological enhancements and good advertising. Incentives have been supplied to patrons too, financial savings which might cut back the monetary burden in your pockets.

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